Kyle Sulerud - November 18, 2020Let’s look at four of my top YouTube Ads Tips! Tip #1 – Target Content As Much As Possible This means you are targeting video placements, channel placements, and topics as much as possible. To…
Kyle Sulerud - November 4, 2020You can waste a lot of money with YouTube Ads just by putting your ad in front of the wrong people. With exclusions, we can help eliminate some of that waste to make sure our…
Kyle Sulerud - October 28, 2020How much information does Google really know about us? If I’m targeting audiences with my Youtube Ads, how accurate is that targeting? I wanted to explore this by looking inside my own Google profile and…
Kyle Sulerud - October 21, 2020Demographic targeting helps you narrow in on your target customer when using YouTube Ads. You can basically target or exclude people based on whatever demographics they fall into. The main categories they fall into are…
Kyle Sulerud - October 14, 2020Google is currently in the process of phasing out Custom Affinity Audiences and Custom Intent Audiences while replacing them with the more generalized Custom Audiences. The only real difference is the name. If you go…
Kyle Sulerud - October 7, 2020In-Market Audiences are based on people’s recent search and browsing behavior. On the other hand, Affinity Audiences are based on people’s long-term behavior. These are basically people’s interests and habits. To quote Google, “With Affinity…
Kyle Sulerud - October 5, 2020Today’s questions come from Fung, and he asks: “I would like to ask to what extent a new Google Ads account will be suspended for repeated violations of ad policy. For example, accidentally including a…
Kyle Sulerud - September 30, 2020When you target topics with your YouTube Ads, your ads will run on videos related to the topics you are targeting. It is based on the content of the videos that your ads are going…
Kyle Sulerud - September 28, 2020This question comes from Brad, and he asks: “When you are setting up a remarketing campaign, (which will be for remarketing to a website), what goal do you select? And what bidding do you use?…
Kyle Sulerud - September 23, 2020If you didn’t know, Google is actually phasing out the name “Custom Intent Audiences”. This is pretty confusing because some accounts are still using Custom Intent Audiences while others have moved to “Custom Audiences” instead. …
