Kyle Sulerud - September 23, 2020If you didn’t know, Google is actually phasing out the name “Custom Intent Audiences”. This is pretty confusing because some accounts are still using Custom Intent Audiences while others have moved to “Custom Audiences” instead. …
Kyle Sulerud - September 21, 2020Today, I’m gonna be answering a question from Richard. He asks: “If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?…
Kyle Sulerud - September 16, 2020In-Market audiences are a targeting option in Google that you can use for your ads. They allow you to target people based on what they are actively researching or planning. So, essentially, you are able…
Kyle Sulerud - September 13, 2020Use the table below to help discover targeting options for your Google Ads and YouTube Ads campaigns. This list includes all the options from all the pre-built targeting methods available in Google Ads: Topics, Affinity…
Kyle Sulerud - September 9, 2020What exactly is Placement Targeting? Well, it’s when you specifically tell YouTube where to run your ads. Basically, if you add YouTube URLs to your placement targeting, then your ads will only run on those…
Kyle Sulerud - September 2, 2020Let’s talk about how keyword targeting works on YouTube. Keyword targeting trips up a lot of people, so we’ll be going over how it works and some best practices for how to use it. Once…
Kyle Sulerud - August 26, 2020The core purpose of YouTube Ads is to place a video ad in front of people. And with any luck (or knowledge of YouTube Ads 😉), the right people will see your ad. There are…
Kyle Sulerud - August 24, 2020The question in today’s blog comes from a long way away! A podcast listener from Sydney, Australia, named Michael submitted the following: Hey, Kyle, hope you’re well, and I appreciate being allowed admittance into your…
Kyle Sulerud - August 19, 2020Let’s talk about bidding strategies! When setting up your YouTube campaign, you have several different options to choose from. But first, how do they work and how do they affect the results of your campaigns?…
Kyle Sulerud - August 17, 2020In this blog, I answer a question from a listener named Peter. He asked: Hi Kyle, thanks for this great opportunity. I think a lot of advertisers struggle with this. In a nutshell, is there…
