Kyle Sulerud - April 27, 2022Today, this blog is going to focus on your YouTube ad creatives – the videos themselves. We’re also going to look at how you can take advantage of the Attentive Audience and the Powerful Delivery…
Kyle Sulerud - April 13, 2022Here’s how to make sure you have a funnel and an offer that will enable you to run successful YouTube Ad campaigns. These go hand in hand, although the offer is more important than the…
Kyle Sulerud - March 9, 2022In this blog, let’s take a look at why YouTube Ads work so well and what you can do to take advantage of this unique advertising platform. I’ll be analyzing some things that make YouTube…
Kyle Sulerud - February 22, 2022Google just made a change within the last week that affects all YouTube advertisers. As best as we can tell, Google made this change last Friday. Before I get into the details, let me back…
Kyle Sulerud - January 26, 2022Today, it’s very easy to test your video ad creatives. You can test several videos at once, put some money behind each one, track how they are performing using real-time online dashboards, see which winners…
Kyle Sulerud - January 19, 2022Let’s take a look at Robert Collier’s six-part ad framework that you can use to create your YouTube ads. In this blog, I’m taking you all the way back to 1931. Robert wrote a book…
Kyle Sulerud - January 12, 2022This ad formula comes from master copywriter, Gary Halbert. Gary is known as one of the best direct response copywriters of all time, so you’re going to want to pay attention. Gary didn’t quite live…
Kyle Sulerud - October 27, 2021Let’s take a look at the RICE Scoring Model. This is a way for you to grade all the possible things you could be spending time on in your business so you can determine what…
Kyle Sulerud - October 20, 2021This post is all about brainstorming and ways that any business can generate a lot of great new ideas quickly. There are a lot of places in my business where brainstorming plays an important role.…
Kyle Sulerud - October 13, 2021Have you heard of the AIDA formula? It’s one of the oldest marketing formulas around! You can apply it when scripting your YouTube Ads. AIDA dates back to the 1800s and is still talked about…
