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How to Find Good Keywords to Target?

How do I find and determine, not just any keyword, but GOOD keywords?

You can find tons of keywords in a lot of different ways. But that’s not going to do you much good. You really need to make sure to find good keywords.

This is the process that I use when I’m researching keywords for a new campaign

1 ) Start with  common sense.

If you are looking for a product or a service, what would you be typing into Google to find it?

You’ll want to come up with a pretty good list from your own head. How do you determine if these keywords would be good to target? Simply put, these should be keywords where your ad totally makes sense as an offer. Ask yourself: Is my offering relevant to the person typing in these specific set of keywords? If the answer is yes, put it on the list.

2) Google Keywords Planner.

This is a free tool from Google. If you just search for “Keyword Planner”, it will come up.

It’s designed to give you keyword ideas. From the list you’ve made from item #1, enter one or two keywords into the Keyword Planner. Google will then come up with a list of related keywords. You can also enter a website or specific landing page that people will see after they click on the ad. Google’s AI will crawl and analyze that page, and then come up with a list of keywords that it feels are relevant to that website.   

With the Keyword Planner, you need to be careful. It is going to give you a lot of different keywords, but they are not necessarily going to be GOOD. That’s when you need to keep on using common sense to  really filter out what’s good and what’s bad. You need to make sure that the keywords that you’re putting in the campaign are highly relevant and targeted to what you’re actually trying to sell. Google search is just too expensive to target anything that’s only loosely related.

Keep these in mind when you’re adding keywords from the large list that you’re going to get from the Keyword Planner:

  • Are you specifically answering the user’s question?
  • Is it likely that the offer you’re giving them is relevant? Is it one they would click on upon searching said keywords?

For example, if you are a roofing company, you shouldn’t be targeting a keyword like “shingles”.

Someone looking for shingles is probably looking to buy shingles, or find out what the disease called Shingles is. There’s less probability that they are looking to hire a roofing company. 

If you are advertising for a skydiving company, you should not be targeting for keywords like “things to do in Los Angeles”.

That’s just too broad! A very small percentage of people searching a keyword like that would have any interest in hiring a skydiving company. Not only would very few people click on that ad, but you will also have people who are never going to go skydiving click on your ad just because they want to. Now you’re spending money for traffic that’s never going to buy from you.

If you sell and specialize only on diamond engagement rings, you should not get a generic keyword like “jewelry”.

Again, it’s too broad. Only a small percentage of people looking for jewelry need to buy an engagement ring. If someone is going to buy an engagement ring, it’s much more likely that they will type in those specific keywords rather than the generic one that encompasses expensive accessories.


This is a tool that’s available in the ADLEG SOFTWARE SUITE.

You can go to to find a demo of how this works. 

Inside the ADLEG SOFTWARE SUITE, you get a lot more results for keywords search. But you will get limited results for free at

Basically you can start with a keyword, and let it get back to you with a predictive list of search results. The tool leverages on the information Google offers, but this generator gives much more. You can always do the search on your own in Google and see predictive results. However, you won’t get nearly as many as you would with THE AMAZING KEYWORD GENERATOR tool.

4) Search Term Report.

By looking at your own search terms, you can often find more good keywords to target. Perhaps you’ve already set up some phrase match keywords or broad match keywords.

When Google has already shown your ad, you can then look at the search terms to see what people have actually typed in to trigger it. If you see a search term that looks good, relevant, and you think would bring you business, now you can add that as an actual keyword to your campaign.

And that’s it for this section on Keywords!

It’s not just about finding them, it’s about determining which ones are right for your business. Remember, every ad triggered means you pay money. Make sure your business gets the most out of every click.

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