How to Maximize Results With a Limited Budget

First of all, let me point out that your budget should not always be limited.

You shouldn’t set a budget of $500.00 a month, and plan to spend that same amount every month indefinitely.

Your budget should be fluid. Your budget should adjust based on how successful the campaign is.

If you’re putting out $500.00, and you’re getting $1000.00 in profit, how many times would you want to do that? Personally, I’d want to do that as many times as possible!

If you’re just starting out, I understand that there might be a test phase. You will need to figure out how profitable the campaign is going to be. Yes, you might have a limited budget to work with for that time. But that mindset should also just run for a limited time.

In the long run, you should not have a limited budget.

You should be willing to spend as much as you possibly can in order to get back more PROFIT. As long as you’re getting back more than what you’re spending, you should be ready and happy to spend a lot.

But let’s get to the core of the question.

What if you do have a limited budget? Let’s say you only have one month to figure out this whole Google Ads thing, and $500.00 that you’re willing to spend. How do you maximize your results that way?

Well, it comes down to FOCUS. You can think about it as being a SNIPER as opposed to being a MACHINE GUNNER.

If you’re firing off a machine gun, the goal is to just spray as many rounds as you can. No real target in mind, you’re just erratically firing off shots. 

If you’re a sniper, you only have one shot.

You really need to focus and make share that it’s a good shot.

We can look at our ads and targeting strategy in the same way.

If we’re looking at keywords, one way to do it is adding all the possible keywords that you think might lead to a “click” to your website. I see many people do it. But I don’t recommend that!

But here’s a better way to do it. If we’re trying to focus and maximize results, make sure you only add very specific keywords that are going to be very “high dollar” for your business.

For example, a local business might only target keywords that include the name of a location within the keyword. When someone is searching for a service in a specific city, that tells us a lot. That tells us that the person is pretty much ready to make a decision. They’re just looking for the right company to contact.

If we’re going to be a “sniper”, we would include keywords that have location names in them. We know that the person searching this specifically is more likely to call us. They are more likely to become our customer, rather than someone who might be searching for the same service but is currently in another location.

Another example is someone searching for a particular product, and he is searching for “where to buy…[a particular product]  or “[a particular product] for sale” . These are sniper (high-value) keywords. People who are typing these keywords are planning to make a purchase.

We maximize results through focusing on specific keywords and location.

Narrowing your location is another way to get more FOCUSED.

Perhaps your business serves within a 100-mile radius. The thing is, if you get further than 20 or 30 miles out, those people aren’t quite as likely to call you. You might get calls from people who are that far away, but those people might have other options too. People who are close to you are more valuable because you look like a better option due to proximity.

You can also set your campaign on a particular demographic such as gender or age group. Even if you serve everyone, there is a particular age group that tends to gravitate towards your business more. If you get a lot of business from a particular demographic as opposed to another one, don’t miss your shot and set up the campaign to put focus on that particular group with your limited budget.

What’s the Bottom Line?

There are lots of different things like maximizing demographics and location, plus choosing high-dollar keywords that you can utilize within your campaign. The key, if you’re just starting out and working on a limited budget, is to target the people who are going to be most likely to become a conversion (depending on what they are searching for: their location, their demographic, etc.)

If it works…great! Hopefully then you can increase your budget and expand your targeting strategy. 

Don’t try to target everyone to begin with. You’ll never know how successful your campaign is going to be because you’re targeting too many people. 

Have real focus! Limited budget or not, it’s always best to start by targeting only the right people.