How can you write and construct ads so that people would want to click on them as opposed to clicking on your competitor’s ads? You need a headline that immediately addresses the user’s search query.…
Google Ads Strategy
This question is from Ross in The UK: “How can I genuinely stop close variants from creeping in on campaigns. Is there a tool or generator that can mine close variants?” This is a good…
This question comes from Tony of Toronto, Canada: “My question is about Google Shopping Campaigns. I’m experiencing almost the same thing that I experienced almost a year ago. I’m seeing a huge increase in my…
What do you have to think about and keep in mind as you do this? What if you don’t have all the business numbers of the business you’re helping, like net profit, revenue, gross sales,…
In building campaigns for your business, there is no definite set, no one-size-fits-all, of ad groups or keywords. The campaign you build should be based on the product or service that you are selling. What…
For starters, is Maximize clicks a good strategy? In my very experienced opinion, I’d have to say: NO. It’s absolutely not a good strategy. If you are a plumbing company and you’re trying to get…
I’ll be answering this from the perspective of Google Search Ads. The most important thing to do to reach the right people is to target good keywords. There are also plenty of other targeting settings…
When you’re setting up a conversion action, you’re faced with the choice of which attribution model to use. The conversion action measures a particular action that somebody took on your website after clicking on your…
Here’s the truth: ROI is not necessarily something that you want to increase. Once I explain the formula, hopefully you’d understand why the goal doesn’t have to be increasing ROI. In this article, I’ll talk…
An AUDIENCE for Google is basically a group of people that are somehow identified within the system. An audience could have a hundred people or a million people in it. We don’t know who those…