Kyle Sulerud - February 1, 2018A common question that comes up for new AdWords advertisers is: What should my AdWords budget be? While this is an important question, it’s also one that doesn’t have a straightforward answer. If AdWords is…
Kyle Sulerud - January 13, 2018AdWords text ads allow a two 30-character headlines and one 80-character description lines. You also get to add two 15-character URL path fields (this doesn’t have to be the actual landing page URL, but the…
Kyle Sulerud - August 23, 2017A few hours ago, Neil (one of my AdWords For Local Businesses students) posted some very kind words about my course. Like, OMG, thanks Neil! This kind of thing is very good for my ego,…
Kyle Sulerud - August 2, 2017Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad…
Kyle Sulerud - July 26, 2017Can a computer write a better AdWords ad than you? Some futurists think we’re entering an age where the best copywriters in the world will be replaced by artificial intelligence. I’m highly skeptical of this…
Kyle Sulerud - July 19, 2017Salesmen get a bad rap. For some common folk, the mere mention of the word “salesman” conjures up an image of slick used car salesman (in a hideous suit) who would sell a lemon to…
Kyle Sulerud - November 1, 2016Hi, I’m Kyle Sulerud, the founder of AdLeg. My first experience with AdWords, years ago, was advertising my own small business. After months of running the same ad with minimal results, I decided to beef…
Kyle Sulerud - October 5, 2016There’s a little checkbox in your AdWords campaign settings that has the potential to make or break your campaigns. Right next to where you select the Google Search Network for your network selection, there is…
Kyle Sulerud - July 26, 2016Special characters can be used throughout your ads, including the headline and ad extensions. Here is a list of special characters that I’ve seen and used in ads: ®$#%@( )=+/&Ɛ™©?!¡––—*:“ ”»« When using special characters,…
Kyle Sulerud - December 23, 2015When the goal of your AdWords campaign is to generate leads, there are some very important strategies and settings to consider. Here are the top things you need to know when using AdWords for lead…
