Google Ads Strategy

Statistical Significance Calculator

Kyle Sulerud - October 4, 2014

Use this statistical significance calculator to determine which of your ads perform better in your A/B split tests. This was built to be used with conversion data from AdWords ads, but you can obviously use…

Google AdWords Search Network vs Display Network

Kyle Sulerud - October 3, 2014

AdWords advertisers have two basic options for where their ads can run: Google’s Search Network and Google’s Display Network. This post will provide a general overview of each. When setting up an AdWords campaign, the…