Most of the bidding options in Google are automated. Google wants us to use automated bidding, as it likes to train its own Artificial Intelligence as much as possible. Most of the time, in fact,…
Google Ads Strategy
For some, it may even come as a surprise that there is Bidding in Google Ads. Read on for the full explanation on how this process works in the platform. FACT: When you are using…
Is Google Ads a worthy investment? Read on and find out if Google Ads can work for your industry. I know what you’re thinking: everyone is doing it. But should you? Who is Google Ads…
What is the truth about Competitor Retargeting? The truth is: IT’S NOT POSSIBLE Competitor Retargeting is the idea that you can target the people who have been to your competitor’s website. But unless you have your own tracking code…
What are Responsive Search Ads? This is an ad format where you enter a bunch of different headlines and descriptions, and then the Google Ads System will test all the possible combinations of the headlines…
What is Click Fraud? Click fraud is the idea that you have competitors out there who are constantly clicking on your Google ads so that you waste money. Because of this “problem”, there are a…
What is a call-only ad? Some people call these pay-per-call ads, but that’s actually NOT what they are. A call-only ad is a type of ad that you set up in Google ads. Instead of a normal…