What are Single Keyword Ad Groups? Single Keyword Ad Groups, commonly referred to as as SKAGs, this is where you structure your campaign so you only have one keyword per ad group. And there are…
Google Ads Strategy
What is a Long-tail Keyword? It’s a keyword that you would target which usually has about three to four words or more. That’s how most people would define it. So instead of just targeting a…
What is Split Testing? Split testing is the process of taking two or more components of your campaign, and dividing the traffic so you can see which component performs better. You can split-test things like…
I’m going to show you a feature right now: In-market targeting for search campaigns. Note: This post is *loosely* transcribed from this video: Now you probably haven’t seen this…especially if you are one of the…
The popular dating (*cough* hook-up) app, Tinder, asks you to look at pictures of potential mates. Then, based on the photos, and maybe a brief 2-line bio, you make a potentially life-altering decision by swiping…
A common question that comes up for new AdWords advertisers is: What should my AdWords budget be? While this is an important question, it’s also one that doesn’t have a straightforward answer. If AdWords is…
A few hours ago, Neil (one of my AdWords For Local Businesses students) posted some very kind words about my course. Like, OMG, thanks Neil! This kind of thing is very good for my ego,…
Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad…