Can a computer write a better AdWords ad than you? Some futurists think we’re entering an age where the best copywriters in the world will be replaced by artificial intelligence. I’m highly skeptical of this…
Google Ads Strategy
Salesmen get a bad rap. For some common folk, the mere mention of the word “salesman” conjures up an image of slick used car salesman (in a hideous suit) who would sell a lemon to…
Hi, I’m Kyle Sulerud, the founder of AdLeg. My first experience with AdWords, years ago, was advertising my own small business. After months of running the same ad with minimal results, I decided to beef…
There’s a little checkbox in your AdWords campaign settings that has the potential to make or break your campaigns. Right next to where you select the Google Search Network for your network selection, there is…
Special characters can be used throughout your ads, including the headline and ad extensions. Here is a list of special characters that I’ve seen and used in ads: ®$#%@( )=+/&Ɛ™©?!¡––—*:“ ”»« When using special characters,…
When the goal of your AdWords campaign is to generate leads, there are some very important strategies and settings to consider. Here are the top things you need to know when using AdWords for lead…
Video Transcript Now, I’m going to show you how to use the Google Keyword planner to find negative keywords and more specifically how you can use a spreadsheet from the keyword planner — edit that…
Video Transcript So the next thing to look at in the search term report is the actual data. The first thing we did was, just look down the search term column that we use, basically…
Here is my list of the top five things eCommerce advertisers should be aware of when using AdWords. When executed properly, these strategies will produce significant differences in the performance of your AdWords campaigns. SEARCH…