How much information does Google really know about us? If I’m targeting audiences with my Youtube Ads, how accurate is that targeting? I wanted to explore this by looking inside my own Google profile and…
Google Ads Strategy
Demographic targeting helps you narrow in on your target customer when using YouTube Ads. You can basically target or exclude people based on whatever demographics they fall into. The main categories they fall into are…
Google is currently in the process of phasing out Custom Affinity Audiences and Custom Intent Audiences while replacing them with the more generalized Custom Audiences. The only real difference is the name. If you go…
When you target topics with your YouTube Ads, your ads will run on videos related to the topics you are targeting. It is based on the content of the videos that your ads are going…
This question comes from Brad, and he asks: “When you are setting up a remarketing campaign, (which will be for remarketing to a website), what goal do you select? And what bidding do you use?…
If you didn’t know, Google is actually phasing out the name “Custom Intent Audiences”. This is pretty confusing because some accounts are still using Custom Intent Audiences while others have moved to “Custom Audiences” instead. …
Today, I’m gonna be answering a question from Richard. He asks: “If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?…
In-Market audiences are a targeting option in Google that you can use for your ads. They allow you to target people based on what they are actively researching or planning. So, essentially, you are able…