Kyle Sulerud - December 2, 2020Let’s define some need-to-know YouTube Ads terms! I want to make sure you know what other people are talking about OR you know what you are talking about when it comes to YouTube Ads. Structural…
Kyle Sulerud - November 18, 2020Let’s look at four of my top YouTube Ads Tips! Tip #1 – Target Content As Much As Possible This means you are targeting video placements, channel placements, and topics as much as possible. To…
Kyle Sulerud - October 28, 2020How much information does Google really know about us? If I’m targeting audiences with my Youtube Ads, how accurate is that targeting? I wanted to explore this by looking inside my own Google profile and…
Kyle Sulerud - October 5, 2020Today’s questions come from Fung, and he asks: “I would like to ask to what extent a new Google Ads account will be suspended for repeated violations of ad policy. For example, accidentally including a…
Kyle Sulerud - September 30, 2020When you target topics with your YouTube Ads, your ads will run on videos related to the topics you are targeting. It is based on the content of the videos that your ads are going…
Kyle Sulerud - September 28, 2020This question comes from Brad, and he asks: “When you are setting up a remarketing campaign, (which will be for remarketing to a website), what goal do you select? And what bidding do you use?…
Kyle Sulerud - September 21, 2020Today, I’m gonna be answering a question from Richard. He asks: “If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?…
Kyle Sulerud - September 13, 2020Use the table below to help discover targeting options for your Google Ads and YouTube Ads campaigns. This list includes all the options from all the pre-built targeting methods available in Google Ads: Topics, Affinity…
Kyle Sulerud - August 26, 2020The core purpose of YouTube Ads is to place a video ad in front of people. And with any luck (or knowledge of YouTube Ads 😉), the right people will see your ad. There are…
Kyle Sulerud - August 24, 2020The question in today’s blog comes from a long way away! A podcast listener from Sydney, Australia, named Michael submitted the following: Hey, Kyle, hope you’re well, and I appreciate being allowed admittance into your…
