Kyle Sulerud - October 14, 2020Google is currently in the process of phasing out Custom Affinity Audiences and Custom Intent Audiences while replacing them with the more generalized Custom Audiences. The only real difference is the name. If you go…
Kyle Sulerud - October 7, 2020In-Market Audiences are based on people’s recent search and browsing behavior. On the other hand, Affinity Audiences are based on people’s long-term behavior. These are basically people’s interests and habits. To quote Google, “With Affinity…
Kyle Sulerud - October 5, 2020Today’s questions come from Fung, and he asks: “I would like to ask to what extent a new Google Ads account will be suspended for repeated violations of ad policy. For example, accidentally including a…
Kyle Sulerud - September 30, 2020When you target topics with your YouTube Ads, your ads will run on videos related to the topics you are targeting. It is based on the content of the videos that your ads are going…
Kyle Sulerud - September 28, 2020This question comes from Brad, and he asks: “When you are setting up a remarketing campaign, (which will be for remarketing to a website), what goal do you select? And what bidding do you use?…
Kyle Sulerud - September 23, 2020If you didn’t know, Google is actually phasing out the name “Custom Intent Audiences”. This is pretty confusing because some accounts are still using Custom Intent Audiences while others have moved to “Custom Audiences” instead. …
Kyle Sulerud - September 21, 2020Today, I’m gonna be answering a question from Richard. He asks: “If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?…
Kyle Sulerud - September 16, 2020In-Market audiences are a targeting option in Google that you can use for your ads. They allow you to target people based on what they are actively researching or planning. So, essentially, you are able…
Kyle Sulerud - September 13, 2020Use the table below to help discover targeting options for your Google Ads and YouTube Ads campaigns. This list includes all the options from all the pre-built targeting methods available in Google Ads: Topics, Affinity…
Kyle Sulerud - September 9, 2020What exactly is Placement Targeting? Well, it’s when you specifically tell YouTube where to run your ads. Basically, if you add YouTube URLs to your placement targeting, then your ads will only run on those…
