Kyle Sulerud - October 6, 2021Let’s take a look at a YouTube Ads script that Frank Kern recently outlined on his YouTube channel. It looks like this: If that’s not perfection, then I don’t know what is! But seriously, go…
Kyle Sulerud - September 29, 2021In this post, let’s take a look at the PAS formula. In his book, The Ultimate Sales Letter, Dan Kennedy claims that this formula may be the most reliable sales formula ever invented. So what…
Kyle Sulerud - September 8, 2021Here it is! My best advice for how to build a strong company culture when you have a virtual team. My entire team is virtual, even team members who are right down the road from…
Kyle Sulerud - September 1, 2021In this post, I’ll be sharing my #1 time management strategy that allows me to get more done every single day! Since I started doing this one thing about a year ago, I’ve made significant…
Kyle Sulerud - August 18, 2021In this post, I’ll be sharing a simple advertising framework that you can use to put together a great YouTube ad. This framework comes to us from a book published in 1962 titled ‘How To…
Kyle Sulerud - August 4, 2021In this post, we’ll be looking at YouTube Ads custom audiences. Custom audiences are great because they allow for virtually infinite numbers of audiences for you to target with your YouTube Ads, but you need…
Kyle Sulerud - July 28, 2021Let’s take a look at when and how you should be using horizontal scaling versus vertical scaling. This vernacular actually originated in computing, which is a great analogy. Vertical scaling, also called scaling up, is…
Kyle Sulerud - July 21, 2021So, you’re looking at your YouTube Ads data and you come across this line that says ‘Total: Other’. You think, “What is going on here?! This ‘Total: Other’ line is horrible! I’m spending a ton…
Kyle Sulerud - July 14, 2021This blog is going to cover the call to action element. You already know what a call to action is. This is where you’re asking or telling the viewer to take some sort of action.…
Kyle Sulerud - July 7, 2021Today’s post is about the ‘Present the Offer’ element that needs to be in your YouTube Ads. It must be in every ad if you want them to work! This is where you are telling…
