Let’s talk about how keyword targeting works on YouTube. Keyword targeting trips up a lot of people, so we’ll be going over how it works and some best practices for how to use it. Once…
Google Ads Strategy
The core purpose of YouTube Ads is to place a video ad in front of people. And with any luck (or knowledge of YouTube Ads 😉), the right people will see your ad. There are…
The question in today’s blog comes from a long way away! A podcast listener from Sydney, Australia, named Michael submitted the following: Hey, Kyle, hope you’re well, and I appreciate being allowed admittance into your…
Let’s talk about bidding strategies! When setting up your YouTube campaign, you have several different options to choose from. But first, how do they work and how do they affect the results of your campaigns?…
In this blog, I answer a question from a listener named Peter. He asked: Hi Kyle, thanks for this great opportunity. I think a lot of advertisers struggle with this. In a nutshell, is there…
This question comes from David and he writes: Dear Kyle, Firstly, thanks for all the content you provide. I really appreciate it. I hope I’ll soon get a solid background on Google Ads and deal…
YouTube Ads? Yeah, I’ve Seen Them If you’ve ever watched a YouTube video, you are probably already aware of the three main types of YouTube Ads, you just may not realize it yet. In this…
Today’s question comes from Josh. He writes: “My main question is around conversion tracking. I recently went from working in-house, which had all tracking set up on its own built-in platform, to working for a…
So you’ve set up a YouTube Ads campaign, you’ve turned it on, and your ads are approved… But you’re not getting any impressions! Your ads are approved but not running. Let’s take a look at…