Kyle Sulerud - September 2, 2020Let’s talk about how keyword targeting works on YouTube. Keyword targeting trips up a lot of people, so we’ll be going over how it works and some best practices for how to use it. Once…
Kyle Sulerud - August 26, 2020The core purpose of YouTube Ads is to place a video ad in front of people. And with any luck (or knowledge of YouTube Ads 😉), the right people will see your ad. There are…
Kyle Sulerud - August 24, 2020The question in today’s blog comes from a long way away! A podcast listener from Sydney, Australia, named Michael submitted the following: Hey, Kyle, hope you’re well, and I appreciate being allowed admittance into your…
Kyle Sulerud - August 19, 2020Let’s talk about bidding strategies! When setting up your YouTube campaign, you have several different options to choose from. But first, how do they work and how do they affect the results of your campaigns?…
Kyle Sulerud - August 17, 2020In this blog, I answer a question from a listener named Peter. He asked: Hi Kyle, thanks for this great opportunity. I think a lot of advertisers struggle with this. In a nutshell, is there…
Kyle Sulerud - August 10, 2020This question comes from David and he writes: Dear Kyle, Firstly, thanks for all the content you provide. I really appreciate it. I hope I’ll soon get a solid background on Google Ads and deal…
Kyle Sulerud - August 5, 2020YouTube Ads? Yeah, I’ve Seen Them If you’ve ever watched a YouTube video, you are probably already aware of the three main types of YouTube Ads, you just may not realize it yet. In this…
Kyle Sulerud - August 3, 2020Today’s question comes from Josh. He writes: “My main question is around conversion tracking. I recently went from working in-house, which had all tracking set up on its own built-in platform, to working for a…
Kyle Sulerud - July 29, 2020At times, advertisements can all seem the same, especially on social media platforms, but I am here to tell you that not all ads are as similar as they seem. While my marketing agency, AdLeg,…
Kyle Sulerud - July 22, 2020So you’ve set up a YouTube Ads campaign, you’ve turned it on, and your ads are approved… But you’re not getting any impressions! Your ads are approved but not running. Let’s take a look at…
