Kyle Sulerud - April 2, 2020Kyle: Welcome to the Google Ads strategy Show. I’m your host, Kyle Sulerud. And today I’m going to be talking with David Edwards. And I brought David on because he is specializing in Google ads…
Kyle Sulerud - December 17, 2019Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad…
Kyle Sulerud - December 2, 2019Today’s question is from Lisa, and it was sent through email. She says: “Hi Kyle. I’ve been told that increasing a budget more than 20% is never a great idea as it can jolt the…
Kyle Sulerud - November 25, 2019Common questions that I get from the Google Ads Strategy Show: I have products that are against Google’s terms of service, how can I market these products through Google Ads without violation? Any tips on…
Kyle Sulerud - October 24, 2019I’ll be answering this from the perspective of Google Search Ads. The most important thing to do to reach the right people is to target good keywords. There are also plenty of other targeting settings…
Kyle Sulerud - October 24, 2019Look at big businesses, and look at how they are advertising. The ads that you see on TV, on billboards, and many other channels. In traditional advertising speak, some of these materials are not made…
Kyle Sulerud - October 24, 2019For some, it may even come as a surprise that there is Bidding in Google Ads. Read on for the full explanation on how this process works in the platform. FACT: When you are using…
Kyle Sulerud - October 24, 2019What is Google Ads? First of all, why do we say “What is Google Ads?” instead of “What are Google ads”? Well, simply put, Google Ads is a platform, not just the many ads you…
Kyle Sulerud - May 21, 2018I’m going to show you a feature right now: In-market targeting for search campaigns. Note: This post is *loosely* transcribed from this video: Now you probably haven’t seen this…especially if you are one of the…
Kyle Sulerud - February 14, 2018The popular dating (*cough* hook-up) app, Tinder, asks you to look at pictures of potential mates. Then, based on the photos, and maybe a brief 2-line bio, you make a potentially life-altering decision by swiping…
