A common question that comes up for new AdWords advertisers is: What should my AdWords budget be? While this is an important question, it’s also one that doesn’t have a straightforward answer. If AdWords is…
Posts tagged as “AdWords”
A few hours ago, Neil (one of my AdWords For Local Businesses students) posted some very kind words about my course. Like, OMG, thanks Neil! This kind of thing is very good for my ego,…
Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad…
Special characters can be used throughout your ads, including the headline and ad extensions. Here is a list of special characters that I’ve seen and used in ads: ®$#%@( )=+/&Ɛ™©?!¡––—*:“ ”»« When using special characters,…
When the goal of your AdWords campaign is to generate leads, there are some very important strategies and settings to consider. Here are the top things you need to know when using AdWords for lead…
Video Transcript Now, I’m going to show you how to use the Google Keyword planner to find negative keywords and more specifically how you can use a spreadsheet from the keyword planner — edit that…
Video Transcript So the next thing to look at in the search term report is the actual data. The first thing we did was, just look down the search term column that we use, basically…