Kyle Sulerud - September 21, 2020Today, I’m gonna be answering a question from Richard. He asks: “If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?…
Kyle Sulerud - January 13, 2020Today’s question comes from Siva: “I’m getting enough clicks and enough click-through rate (CTR)-between four to five-for a wedding photography client, and the conversion really sucks. I’m working on their landing pages. Do you have…
Kyle Sulerud - March 1, 2019What is Split Testing? Split testing is the process of taking two or more components of your campaign, and dividing the traffic so you can see which component performs better. You can split-test things like…
