Kyle Sulerud - December 16, 2020Video Action ads were in beta for a while, but at this point, they are available in every account. Actually, they are the default option for when you’re setting up a campaign now. This is…
Kyle Sulerud - August 5, 2020YouTube Ads? Yeah, I’ve Seen Them If you’ve ever watched a YouTube video, you are probably already aware of the three main types of YouTube Ads, you just may not realize it yet. In this…
Kyle Sulerud - February 3, 2020Today’s question is one that I pulled out of my Facebook group. I thought it was a question worth answering on the show because I haven’t really talked about this much. The question comes from…
Kyle Sulerud - December 9, 2019Today’s question is from Brianna She asks, “What is the best way to use frequency capping in a display campaign without using Google’s recommended feature?” For anyone not familiar, the recommended feature of “frequency capping”…
Kyle Sulerud - October 24, 2019First, let’s define Display Ad: A Display Ad is the type of ad that’s going to be shown on the display network. It’s basically a banner or image ad that appears on a website. Banner…
