Kyle Sulerud - January 27, 2021So you started running some YouTube Ads, got some traffic, and maybe you’ve started to have some success. What’s next? Let’s look at four different types of retargeting ads that you can run to increase…
Kyle Sulerud - August 5, 2020YouTube Ads? Yeah, I’ve Seen Them If you’ve ever watched a YouTube video, you are probably already aware of the three main types of YouTube Ads, you just may not realize it yet. In this…
Kyle Sulerud - February 3, 2020Today’s question is one that I pulled out of my Facebook group. I thought it was a question worth answering on the show because I haven’t really talked about this much. The question comes from…
Kyle Sulerud - December 9, 2019Today’s question is from Brianna She asks, “What is the best way to use frequency capping in a display campaign without using Google’s recommended feature?” For anyone not familiar, the recommended feature of “frequency capping”…
Kyle Sulerud - October 24, 2019First, let’s define Display Ad: A Display Ad is the type of ad that’s going to be shown on the display network. It’s basically a banner or image ad that appears on a website. Banner…
