In this interview, Kyle Sulerud talks to Callum Davies, the person behind the successful agency, Illuminate Digital. Callum specializes in running ads for medical professionals. He shares the biggest mistake that these professionals make when…
Posts tagged as “Google AdWords”
This question comes from Dan of Colorado: “What are the best practices for dynamic keyword insertion? When do we use them? How do we set them up?” ======================================== Dynamic keyword insertion is something you can…
This is the most common question from prospects and potential clients. It’s natural and smart for people to want to know straight away how much they are going to spend for ads. If you have…
What is a Long-tail Keyword? It’s a keyword that you would target which usually has about three to four words or more. That’s how most people would define it. So instead of just targeting a…
I’m going to show you a feature right now: In-market targeting for search campaigns. Note: This post is *loosely* transcribed from this video: Now you probably haven’t seen this…especially if you are one of the…
The popular dating (*cough* hook-up) app, Tinder, asks you to look at pictures of potential mates. Then, based on the photos, and maybe a brief 2-line bio, you make a potentially life-altering decision by swiping…
Hi, I’m Kyle Sulerud, the founder of AdLeg. My first experience with AdWords, years ago, was advertising my own small business. After months of running the same ad with minimal results, I decided to beef…
AdWords advertisers have two basic options for where their ads can run: Google’s Search Network and Google’s Display Network. This post will provide a general overview of each. When setting up an AdWords campaign, the…