Today’s question is from Lisa, and it was sent through email. She says: “Hi Kyle. I’ve been told that increasing a budget more than 20% is never a great idea as it can jolt the…
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Today’s question is from Lisa, and it was sent through email. She says: “Hi Kyle. I’ve been told that increasing a budget more than 20% is never a great idea as it can jolt the…
Here’s the truth: ROI is not necessarily something that you want to increase. Once I explain the formula, hopefully you’d understand why the goal doesn’t have to be increasing ROI. In this article, I’ll talk…