Kyle Sulerud - February 3, 2021If you’re running YouTube Ads to a webinar, you don’t want to skip this. Let’s look at YouTube Ads to webinars and some best practices to implement in your general campaign settings. Check out YouTube…
Kyle Sulerud - August 19, 2020Let’s talk about bidding strategies! When setting up your YouTube campaign, you have several different options to choose from. But first, how do they work and how do they affect the results of your campaigns?…
Kyle Sulerud - October 25, 2019For starters, is Maximize clicks a good strategy? In my very experienced opinion, I’d have to say: NO. It’s absolutely not a good strategy. If you are a plumbing company and you’re trying to get…
Kyle Sulerud - October 24, 2019Most of the bidding options in Google are automated. Google wants us to use automated bidding, as it likes to train its own Artificial Intelligence as much as possible. Most of the time, in fact,…
