Have you heard of the AIDA formula? It’s one of the oldest marketing formulas around! You can apply it when scripting your YouTube Ads. AIDA dates back to the 1800s and is still talked about…
Posts tagged as “provide benefits”
In this post, let’s take a look at the PAS formula. In his book, The Ultimate Sales Letter, Dan Kennedy claims that this formula may be the most reliable sales formula ever invented. So what…
Let’s look at another element that you can incorporate when creating your YouTube Ads! The ‘provide benefits’ element is where you’re saying anything good about your offer and about the benefits it provides to a…