Kyle Sulerud - April 7, 2021Let’s look at one of my secret weapons for maximizing the effectiveness of retargeting campaigns. Wait, if I tell you, it won’t be a secret anymore. Ah, screw it – here we go. Bridge pages…
Kyle Sulerud - March 10, 2021Okay, so you have a YouTube Ads campaign and it’s working! It’s time to scale it. Scaling can be tricky. Getting a campaign working may be relatively easy, but things can break once you try…
Kyle Sulerud - January 27, 2021So you started running some YouTube Ads, got some traffic, and maybe you’ve started to have some success. What’s next? Let’s look at four different types of retargeting ads that you can run to increase…
Kyle Sulerud - October 24, 2019If you’ve heard people talk about “retargeting”, think of it as the same thing. Remarketing is simply a term that Google has decided to use, while Facebook and other platforms use the word “retargeting”. These…
