Kyle Sulerud - October 13, 2021Have you heard of the AIDA formula? It’s one of the oldest marketing formulas around! You can apply it when scripting your YouTube Ads. AIDA dates back to the 1800s and is still talked about…
Kyle Sulerud - October 6, 2021Let’s take a look at a YouTube Ads script that Frank Kern recently outlined on his YouTube channel. It looks like this: If that’s not perfection, then I don’t know what is! But seriously, go…
Kyle Sulerud - September 29, 2021In this post, let’s take a look at the PAS formula. In his book, The Ultimate Sales Letter, Dan Kennedy claims that this formula may be the most reliable sales formula ever invented. So what…
Kyle Sulerud - August 4, 2021In this post, we’ll be looking at YouTube Ads custom audiences. Custom audiences are great because they allow for virtually infinite numbers of audiences for you to target with your YouTube Ads, but you need…
Kyle Sulerud - July 28, 2021Let’s take a look at when and how you should be using horizontal scaling versus vertical scaling. This vernacular actually originated in computing, which is a great analogy. Vertical scaling, also called scaling up, is…
Kyle Sulerud - July 21, 2021So, you’re looking at your YouTube Ads data and you come across this line that says ‘Total: Other’. You think, “What is going on here?! This ‘Total: Other’ line is horrible! I’m spending a ton…
Kyle Sulerud - July 14, 2021This blog is going to cover the call to action element. You already know what a call to action is. This is where you’re asking or telling the viewer to take some sort of action.…
Kyle Sulerud - July 7, 2021Today’s post is about the ‘Present the Offer’ element that needs to be in your YouTube Ads. It must be in every ad if you want them to work! This is where you are telling…
Kyle Sulerud - June 30, 2021This post is about overcoming objections that you may find in some YouTube Ads. We’ll look at how to use it and why this element can work so well. Let’s take a look at some…
Kyle Sulerud - June 23, 2021Let’s look at the ‘Make a Promise’ element in today’s post. A viewer typically learns or discovers something from this. It’s usually not a promise that they’ll achieve some sort of specific result. That type…
