Kyle Sulerud - October 28, 2020How much information does Google really know about us? If I’m targeting audiences with my Youtube Ads, how accurate is that targeting? I wanted to explore this by looking inside my own Google profile and…
Kyle Sulerud - October 21, 2020Demographic targeting helps you narrow in on your target customer when using YouTube Ads. You can basically target or exclude people based on whatever demographics they fall into. The main categories they fall into are…
Kyle Sulerud - October 7, 2020In-Market Audiences are based on people’s recent search and browsing behavior. On the other hand, Affinity Audiences are based on people’s long-term behavior. These are basically people’s interests and habits. To quote Google, “With Affinity…
Kyle Sulerud - September 30, 2020When you target topics with your YouTube Ads, your ads will run on videos related to the topics you are targeting. It is based on the content of the videos that your ads are going…
Kyle Sulerud - September 23, 2020If you didn’t know, Google is actually phasing out the name “Custom Intent Audiences”. This is pretty confusing because some accounts are still using Custom Intent Audiences while others have moved to “Custom Audiences” instead. …
Kyle Sulerud - September 16, 2020In-Market audiences are a targeting option in Google that you can use for your ads. They allow you to target people based on what they are actively researching or planning. So, essentially, you are able…
Kyle Sulerud - September 9, 2020What exactly is Placement Targeting? Well, it’s when you specifically tell YouTube where to run your ads. Basically, if you add YouTube URLs to your placement targeting, then your ads will only run on those…
Kyle Sulerud - September 2, 2020Let’s talk about how keyword targeting works on YouTube. Keyword targeting trips up a lot of people, so we’ll be going over how it works and some best practices for how to use it. Once…
Kyle Sulerud - August 26, 2020The core purpose of YouTube Ads is to place a video ad in front of people. And with any luck (or knowledge of YouTube Ads 😉), the right people will see your ad. There are…
Kyle Sulerud - August 19, 2020Let’s talk about bidding strategies! When setting up your YouTube campaign, you have several different options to choose from. But first, how do they work and how do they affect the results of your campaigns?…
