Kyle Sulerud - April 27, 2022Today, this blog is going to focus on your YouTube ad creatives – the videos themselves. We’re also going to look at how you can take advantage of the Attentive Audience and the Powerful Delivery…
Kyle Sulerud - April 13, 2022Here’s how to make sure you have a funnel and an offer that will enable you to run successful YouTube Ad campaigns. These go hand in hand, although the offer is more important than the…
Kyle Sulerud - March 9, 2022In this blog, let’s take a look at why YouTube Ads work so well and what you can do to take advantage of this unique advertising platform. I’ll be analyzing some things that make YouTube…
Kyle Sulerud - January 26, 2022Today, it’s very easy to test your video ad creatives. You can test several videos at once, put some money behind each one, track how they are performing using real-time online dashboards, see which winners…
Kyle Sulerud - January 19, 2022Let’s take a look at Robert Collier’s six-part ad framework that you can use to create your YouTube ads. In this blog, I’m taking you all the way back to 1931. Robert wrote a book…
Kyle Sulerud - January 12, 2022This ad formula comes from master copywriter, Gary Halbert. Gary is known as one of the best direct response copywriters of all time, so you’re going to want to pay attention. Gary didn’t quite live…
Kyle Sulerud - October 13, 2021Have you heard of the AIDA formula? It’s one of the oldest marketing formulas around! You can apply it when scripting your YouTube Ads. AIDA dates back to the 1800s and is still talked about…
Kyle Sulerud - October 6, 2021Let’s take a look at a YouTube Ads script that Frank Kern recently outlined on his YouTube channel. It looks like this: If that’s not perfection, then I don’t know what is! But seriously, go…
Kyle Sulerud - September 29, 2021In this post, let’s take a look at the PAS formula. In his book, The Ultimate Sales Letter, Dan Kennedy claims that this formula may be the most reliable sales formula ever invented. So what…
Kyle Sulerud - August 4, 2021In this post, we’ll be looking at YouTube Ads custom audiences. Custom audiences are great because they allow for virtually infinite numbers of audiences for you to target with your YouTube Ads, but you need…
