Kyle Sulerud - January 20, 2021Let’s go over some recording tips to help you record high-converting YouTube Ads that come out looking and sounding fantastic. You don’t need to hire a professional film production crew, but if you’re recording your…
Kyle Sulerud - January 13, 2021YouTube Ads work so extremely well for webinars (and no, that is not merely my very biased opinion). Why is that though? Let’s dive into why you should use YouTube Ads to advertise your webinars.…
Kyle Sulerud - January 6, 2021Let’s look at how YouTube Ads Targeting relates to your ideal target customer. Google’s targeting is very broad by the nature of how it works. Even when we think the targeting is really specific, YouTube…
Kyle Sulerud - December 30, 2020Here are eight money-saving tips for your YouTube Ads. Tip #1 – Remove video partners In the campaign settings, you have the option to target videos only on YouTube or you have the option to…
Kyle Sulerud - December 16, 2020Video Action ads were in beta for a while, but at this point, they are available in every account. Actually, they are the default option for when you’re setting up a campaign now. This is…
Kyle Sulerud - December 2, 2020Let’s define some need-to-know YouTube Ads terms! I want to make sure you know what other people are talking about OR you know what you are talking about when it comes to YouTube Ads. Structural…
Kyle Sulerud - November 18, 2020Let’s look at four of my top YouTube Ads Tips! Tip #1 – Target Content As Much As Possible This means you are targeting video placements, channel placements, and topics as much as possible. To…
Kyle Sulerud - November 4, 2020You can waste a lot of money with YouTube Ads just by putting your ad in front of the wrong people. With exclusions, we can help eliminate some of that waste to make sure our…
Kyle Sulerud - October 28, 2020How much information does Google really know about us? If I’m targeting audiences with my Youtube Ads, how accurate is that targeting? I wanted to explore this by looking inside my own Google profile and…
Kyle Sulerud - October 21, 2020Demographic targeting helps you narrow in on your target customer when using YouTube Ads. You can basically target or exclude people based on whatever demographics they fall into. The main categories they fall into are…
