Kyle Sulerud - November 4, 2020You can waste a lot of money with YouTube Ads just by putting your ad in front of the wrong people. With exclusions, we can help eliminate some of that waste to make sure our…
Kyle Sulerud - October 28, 2020How much information does Google really know about us? If I’m targeting audiences with my Youtube Ads, how accurate is that targeting? I wanted to explore this by looking inside my own Google profile and…
Kyle Sulerud - August 26, 2020The core purpose of YouTube Ads is to place a video ad in front of people. And with any luck (or knowledge of YouTube Ads 😉), the right people will see your ad. There are…
Kyle Sulerud - July 29, 2020At times, advertisements can all seem the same, especially on social media platforms, but I am here to tell you that not all ads are as similar as they seem. While my marketing agency, AdLeg,…
Kyle Sulerud - February 24, 2020I have a question for you today. Are you using audience targeting in your Google search campaigns? If you are, this show should give you some more ideas of how you can utilize this feature. …
Kyle Sulerud - October 24, 2019An AUDIENCE for Google is basically a group of people that are somehow identified within the system. An audience could have a hundred people or a million people in it. We don’t know who those…
