If you’ve heard people talk about “retargeting”, think of it as the same thing. Remarketing is simply a term that Google has decided to use, while Facebook and other platforms use the word “retargeting”. These…
Posts tagged as “Google Ads”
Yes, Google Search Partners can be worth it, but only if you play it smart. So what are some advanced strategies you can implement to make sure you’re taking advantage of the search partner network? …
Get to know what Google Search Partners are and whether they’re good for your business. First, a definition: Google Search Partners are other websites (other than Google.com) who show Google Search Ads on their websites.…
When someone clicks on an ad or a link to your website, the page that comes up is what we call the landing page. If you have a website that people are coming to, that…
Wondering what negative keywords are? Read on and find out how this could be the Yin that Keywords, the Yang, needs to help make your campaign much more effective. “Negative keywords” and “keywords” are very…
How do I find and determine, not just any keyword, but GOOD keywords? You can find tons of keywords in a lot of different ways. But that’s not going to do you much good. You…
Confused as to what this is and how it’s important to you? Well, the Search Term Report is the section you find inside Google Ads where you can see your search terms. When you’re logged…
This is the most common question from prospects and potential clients. It’s natural and smart for people to want to know straight away how much they are going to spend for ads. If you have…
For some, it may even come as a surprise that there is Bidding in Google Ads. Read on for the full explanation on how this process works in the platform. FACT: When you are using…