Today, I’ll be answering a question about negative keywords. Heather asks: This Google Ads change stinks! This means we can’t put the crappy search terms in negative keywords, right? Essentially, they get more money on…
Posts tagged as “Keywords”
Today I’m going to answer a question that wasn’t asked by anyone specifically, but I get this question a lot, and that is: Why not target my competitors’ names? I get this a lot because…
Today I have a guest host who’s going to be answering a question for me. I’ve asked my friend, Nik Armenis to come on and answer a question that came in about Google ads for…
I have a question for you today. Are you using audience targeting in your Google search campaigns? If you are, this show should give you some more ideas of how you can utilize this feature. …
In this interview, Kyle Sulerud talks to Callum Davies, the person behind the successful agency, Illuminate Digital. Callum specializes in running ads for medical professionals. He shares the biggest mistake that these professionals make when…
Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad…
This question comes from Derick who called the voicemail line. (By the way, if you want to leave a question for me by voicemail, you can call 701-409-4138.) I run a consulting firm and I…
This question is from Ross in The UK: “How can I genuinely stop close variants from creeping in on campaigns. Is there a tool or generator that can mine close variants?” This is a good…
Yes, Google Search Partners can be worth it, but only if you play it smart. So what are some advanced strategies you can implement to make sure you’re taking advantage of the search partner network? …
Wondering what negative keywords are? Read on and find out how this could be the Yin that Keywords, the Yang, needs to help make your campaign much more effective. “Negative keywords” and “keywords” are very…