What is a Long-tail Keyword? It’s a keyword that you would target which usually has about three to four words or more. That’s how most people would define it. So instead of just targeting a…
Posts tagged as “Google Ads”
What is Split Testing? Split testing is the process of taking two or more components of your campaign, and dividing the traffic so you can see which component performs better. You can split-test things like…
I’m going to show you a feature right now: In-market targeting for search campaigns. Note: This post is *loosely* transcribed from this video: Now you probably haven’t seen this…especially if you are one of the…
The popular dating (*cough* hook-up) app, Tinder, asks you to look at pictures of potential mates. Then, based on the photos, and maybe a brief 2-line bio, you make a potentially life-altering decision by swiping…
A few hours ago, Neil (one of my AdWords For Local Businesses students) posted some very kind words about my course. Like, OMG, thanks Neil! This kind of thing is very good for my ego,…
Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad…
Salesmen get a bad rap. For some common folk, the mere mention of the word “salesman” conjures up an image of slick used car salesman (in a hideous suit) who would sell a lemon to…
There’s a little checkbox in your AdWords campaign settings that has the potential to make or break your campaigns. Right next to where you select the Google Search Network for your network selection, there is…