Today’s question comes from Sean. He emailed and wrote: “Is it a waste of money to use Google smart campaigns? Or is it just a way to let Google test and spend your money? If…
Google Ads Strategy
Today’s question was pulled out of my Facebook group, Google Ads Strategy. If you’re not a member yet, go to Facebook and search for the group: Google Ads Strategy. The question comes from Caitlin, and…
Today’s question comes from Nathan, and he asks: “I have a local real estate service. People search for what they want, whether they live in my city, or whether they live in California. What is…
This question comes from the perspective of a Google Ads freelancer named Mortiz. (This also applies to people running their own campaigns.) “Hi, Kyle. I am a Google Ads Freelancer from Germany. Three years from…
This question was asked in the Google Ads Strategy Facebook Group by a guy named Joseph. What is the best way to exclude cities you don’t serve, preferably as negative Keywords? For example, if I…
This question comes from Becky of Cedar Rapids, Iowa. I’m just getting started and trying to do some Google Ads management for some local service providers here. When I do try to do some research…
Google is masterful at getting advertisers to part with their money. They’re better at milking people dry than Disney World and Vegas combined. Luckily, if you know how the game is rigged, you can stack…
Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad…
Today’s question comes from Gytys via email. She asks: “I have an e-commerce website with two categories: clothes and electronics. So I made two audiences: People who visit the clothes page, and people who visit the…
This question comes from Emma. “I’ve been testing YouTube Ads as cold traffic for my ecommerce store. There are thousands of placements being targeted, and my products are proven winners on Facebook. My cost per…