Today’s question is from Brianna She asks, “What is the best way to use frequency capping in a display campaign without using Google’s recommended feature?” For anyone not familiar, the recommended feature of “frequency capping”…
Google Ads Strategy
Today’s question comes from Matt: “How can independent businesses compete with international conglomerates – or even just big national brands – competitively using Google AdWords?” This doesn’t just apply to Google Ads. How does a small…
Today’s question is from Lisa, and it was sent through email. She says: “Hi Kyle. I’ve been told that increasing a budget more than 20% is never a great idea as it can jolt the…
This question comes from Brad: “My question is about a YouTube Ad. I’m targeting “veterinary-type” YouTube channels, about fifteen or so. But I am not getting any views. My product is veterinary equipment and I…
First and foremost, let me say: That is not possible. You can’t set up your Facebook Pixel on your YouTube videos. If someone watched a YouTube Ad, you can’t directly remarket to them on Facebook.…
This question comes from Derick who called the voicemail line. (By the way, if you want to leave a question for me by voicemail, you can call 701-409-4138.) I run a consulting firm and I…
What would be more beneficial to learn first? Facebook Ads or Google Ads? The answer is: IT DEPENDS on what you are advertising. My main area of expertise is Google Ads. That’s not to say…
This question comes from Dan of Colorado: “What are the best practices for dynamic keyword insertion? When do we use them? How do we set them up?” ======================================== Dynamic keyword insertion is something you can…