Kyle Sulerud - January 19, 2022Let’s take a look at Robert Collier’s six-part ad framework that you can use to create your YouTube ads. In this blog, I’m taking you all the way back to 1931. Robert wrote a book…
Kyle Sulerud - July 14, 2021This blog is going to cover the call to action element. You already know what a call to action is. This is where you’re asking or telling the viewer to take some sort of action.…
Kyle Sulerud - July 7, 2021Today’s post is about the ‘Present the Offer’ element that needs to be in your YouTube Ads. It must be in every ad if you want them to work! This is where you are telling…
Kyle Sulerud - June 30, 2021This post is about overcoming objections that you may find in some YouTube Ads. We’ll look at how to use it and why this element can work so well. Let’s take a look at some…
Kyle Sulerud - June 23, 2021Let’s look at the ‘Make a Promise’ element in today’s post. A viewer typically learns or discovers something from this. It’s usually not a promise that they’ll achieve some sort of specific result. That type…
Kyle Sulerud - June 16, 2021Telling your story in a YouTube ad is a great way to relate to the viewer. You can tell a story about something you’ve struggled with, a solution you’ve found, the kind of life you…
Kyle Sulerud - June 9, 2021In this blog post, we’ll be focusing on two elements you can use in your YouTube Ads – share your results & share student results. The freedom that you have to share results in YouTube…
