Let’s take a look at Robert Collier’s six-part ad framework that you can use to create your YouTube ads. In this blog, I’m taking you all the way back to 1931. Robert wrote a book…
Posts tagged as “Ad Elements”
YouTube Ads Call To Action Examples for Better Results

This blog is going to cover the call to action element. You already know what a call to action is. This is where you’re asking or telling the viewer to take some sort of action.…
Present the Offer Element

Today’s post is about the ‘Present the Offer’ element that needs to be in your YouTube Ads. It must be in every ad if you want them to work! This is where you are telling…
The Invisible Lead Killer In YouTube Ads

This post is about overcoming objections that you may find in some YouTube Ads. We’ll look at how to use it and why this element can work so well. Let’s take a look at some…
The Truth About Making Promises In YouTube Ads

Let’s look at the ‘Make a Promise’ element in today’s post. A viewer typically learns or discovers something from this. It’s usually not a promise that they’ll achieve some sort of specific result. That type…
Why Tell Your Story In Your YouTube Ads?

Telling your story in a YouTube ad is a great way to relate to the viewer. You can tell a story about something you’ve struggled with, a solution you’ve found, the kind of life you…
Share Your Results & Share Student Results Elements

In this blog post, we’ll be focusing on two elements you can use in your YouTube Ads – share your results & share student results. The freedom that you have to share results in YouTube…